Description
To understand the origins of this success, we must go back to the 1940s. These were the years when Michele’s parents, Piera and Pietro, converted a pastry shop into a factory. The Ferrero’ Family was the first Italian manufacturer after WWII to open confectionery production sites and offices abroad, transforming the Company into a truly international Group. These initial and decisive steps forward were made possible by the products “invented” by Pietro Ferrero and his young son Michele. Another factor that contributed to the company’s success was Giovanni, Pietro’s brother who died in 1949.
